Category Archive for ‘Podcast’

Episode 114: How To Align Your Sales and Support Organizations

In this episode, I go over both the process and technology steps you can take to ensure your sales and support teams are in sync as you grow.

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Episode 113: 5 Things To Do To Increase Your Content Dwell Time (And Your Search Engine Rankings)

In this episode, I go over 5 things you can do to improve your dwell time, improve search engine rankings, and ultimately converting visitors into leads.

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Episode 112: 7 Cognitive Biases That All Entrepreneurs Should Be Aware Of

In this episode, I discuss 7 cognitive biases that I have researched and identified in myself over the past 19 years of being an entrepreneur. And I discuss the importance of counteracting your natural biases to make the right decisions for your business and in life.

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Episode 111: The What and How of the 5 Whys Process (Root Cause Analysis)

In this episode, I break down the 5 whys process, what is it and how to use it.

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Episode 110: 8 Key Search Engine Optimization (SEO) Metrics to Monitor

In this episode, I break down 8 key metrics that you should monitor related to SEO, to ensure that your content marketing efforts are headed in the right direction.

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Episode 109: 6 Types of Bottom of the Funnel Content Your Business Should Have

In this episode, I go over 6 types of content you need to serve the needs of your bottom of the funnel leads. And with this content, you can take them from highly interested opportunities, into long lasting customers.

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Episode 108: 14 Key Things To Do To Optimize Your Content for SEO (The Tech Smart Boss Way)

In this episode, I break down 14 key things you should be doing on all your content, to make sure all the right signals are being sent to Google and that your Search Engine Optimization (SEO) is done correctly, the Tech Smart Boss way.

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Episode 107: How To Determine If Live Chat or Chatbots Are Best For Your Business

In this episode, I’ve going to go over the decision points you need to make to determine if live chat or chatbots are the way that your business should proceed.

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Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way)

In this episode, listen to the 5 steps that I took as I migrated my email marketing automation platform, why those steps are important, and which pieces of technology I used to do it.

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Episode 105: Why You Should Use Social Proof On Your Website (And How To Do It)

In this episode, I discuss what social proof is and the various types. Why it works, and how to add it to your website the right way. Plus I share a few technology options to get you started.

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