Category Archive for ‘Podcast’

Episode 96: 6 Things You Need To Be Doing With Content Marketing Headed Into 2019

In this episode, I go over how content marketing is changing and 6 key things that you must do content marketing in the future, so you can create an action plan today, for 2019.

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Episode 95: 7 Email Marketing Metrics You Should Be Monitoring

In this episode, I go over 7 key email marketing metrics, how to calculate them, and why they are important. Hopefully this episode will help you if you are doing a lot of email marketing or trying to grow into email marketing as a channel that moves the needle for your business.

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Episode 94: 7 Steps to Start Your Own Podcast (The Tech Smart Boss Way)

In this episode, I go over 7 steps (which could easily have been 21 but I compressed it to 7) so that you can start your own podcast. After listening to this episode, you will have no reason not to do it (other than general procrastination and perfectionist themes that run in us Tech Smart Boss phenotypes).

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Episode 93: 5 Step Checklist to Know If You Need A Website Redesign

In this episode, I go over 5 reasons why you probably need to refresh and redesign your website and hopefully this will give you the justification to make the Internet great again

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Episode 92: 5 Keys To Managing Your Business Expenses (The Tech Smart Boss Way)

In this episode, I go over the 5 key areas that I focus on when it comes to keeping my business expenses (and my mental health) in order and I list a lot of technology that can help you do it.

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Episode 91: How To Protect Your Business From Embarrassing Hacks (Both Internal and External)

These days hacks are so frequent, anything that happens, even unintentional bad judgment tweets, is just explained by, “Oh I was hacked.”  But when it comes to your business and your brand, it’s not that simple.  A hack can […]

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Episode 90: 6 Key Steps to Making a Successful Lead Magnet

Just like anything in life, there are some good lead magnets and there are some bad lead magnets.  A good lead magnet is one that produces… leads.  Good lead magnets require some upfront planning and in […]

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Episode 89: 7 Step Process to Doing Your Best SWOT Analysis

Some of the keys to being a great entrepreneur (other than being a Tech savvy, Tech Smart Boss) is having a great decision-making process, building a culture where everyone’s opinion matters, and always questioning assumptions.  A […]

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Episode 88: 7 Steps to Making a Great Customer (or Prospect) Feedback Survey

Getting feedback from your customers and leads are critical to improving your business.  But everybody is busy these days, so no one has time for your long boring survey asking a million questions.  You have to […]

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Episode 87: 6 Ways To Improve The Onboarding Process For Your Software Or Service

Sometimes we focus so much on customer acquisition, we miss the low hanging fruit of ensuring the customers we win have an amazing experience and transition to ambassadors for our product or service.  Even worse,  if […]

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