Category Archive for ‘Podcast’

Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for […]

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Episode 37: How I Built My First Online Course For Less Than $500 (and How You Can Too)

I just built my first online course and in this episode, I share the steps I took to plan and execute the effort and the technology I used.  I also talk about how much everything cost […]

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Episode 36: 9 Key Pieces of Tech You Need To Have a Lead Generating Website

In episode 35 we talked about the key things you needed on your website, in this episode we’re going to talk about the technology that can help you create and manage it affordably and like a Tech Smart […]

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Episode 35: 10 Key Things You Need On Your Website to Generate Leads

Why do you have a website? We say it’s to build credibility, communicate value to your visitors and customers, and to convert visitors into leads. In this episode, we discuss the 10 key elements you need on […]

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Episode 34: 11 Tips to Deliver an Exceptional Demo of Your Product or Service (The Tech Smart Boss Way)

Nothing kills a good opportunity faster than a horrible, boring demo of your business products or services.  In this episode, I give you my 11 best tips on how to deliver an exceptional experience for your […]

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Episode 33: 5 Essential Features You Must Have In Your Small Business CRM

My philosophy is that even if you are a soloprenuer, you need to use a CRM.  And as you grow, and develop a sales team,  the CRM should act like a hub for your entire organization, […]

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Episode 32: How To Nail Down the Focus of Your Business the Tech Smart Boss Way

As an entrepreneur, I’m sure you have lots of ideas and if you’re anything like me, you probably try to do them all at the same time.  After 18 years I’ve learned that tends to only […]

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Episode 31: 9 Tips to Get the Best Web Domain for Your Business or Brand

It’s harder than ever to get the web domain that you want these days. All the good ones seem taken. But when it comes to marketing your business or brand, having the perfect web domain is […]

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Episode 30: 7 Pieces of Tech You Need to Empower a Remote Workforce

Remote work is becoming the norm in business these days, but there is a right way and a wrong way to do it. In this episode, I discuss the pros and cons of having remote employees and […]

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Episode 29: How To Set Up An Indirect Sales Channel For Your Business

Channel partnerships are changing these days. The models that worked in the past for large businesses are failing and smaller, more agile companies have the opportunity to grow their business by coming out with more innovative programs […]

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