How-to Use Lead Score by Zapier to Enrich Your Data (With Drip to HubSpot CRM Example)

More information about your leads are always better than less right? Absolutely! That’s why I was really excited to see the new Zap from Zapier called Lead Score.

Lead Score takes an email address and searches the interwebs for whatever they can find on that person. If discovered, they bring back the full name, social network info, business info, address, location, and gives you a heads up if the lead is a potential winner.

What can you do with this? You can enrich the contact info in your CRM to better segment your leads so you can deliver the right message at the right time to grow your business.

In this video, I walk through a Zap set up using Drip as my source and HubSpot CRM as my target. So anytime a new subscriber is added into Drip, Zapier will do a lookup and I take any info found plus the original Drip info to create or update a contact record in HubSpot CRM.

I’m considering to do a complete class to help other entrepreneurs use Zapier to automate their business processes. If you are interested in learning more, sign up here

If you are looking for help setting up HubSpot CRM, we already have that course, go here

 


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