This week’s Tech Smart Boss Cool Tech of the Week -> LinkedIn Business Ads

Check out all the best of the week in Issue 45 of the Tech Smart Boss Newsletter.

In episode 39 of the podcast, I talked about retargeting and why you should consider doing it.  But even if you don’t want to run ads, you should setup a LinkedIn ads account. Just putting the LinkedIn pixel on your site gives you a great website demographic visualization to see what types of people are hitting your site by the demographics stored in LinkedIn. And you can setup audiences by page to compare demographics on specific parts of your site. Why would you do this? Amazing insights to help either learn who your personas or target audiences are or confirm you’re attracting who you think you are.Check it out as this week’s Cool Tech.

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