I always talk about how important it is to write great content as part of an inbound marketing strategy. You want to write content that answers questions that people are asking so that search engines like Google can send them your way.
But an equally important part of the equation is to structure your content so that you send the right signals to Google that the content is worthy of sending traffic to. That is called Search Engine Optimization or SEO.
In this episode, I break down 14 key things you should be doing on all your content, to make sure all the right signals are being sent to Google and that your Search Engine Optimization (SEO) is done correctly, the Tech Smart Boss way.
03:55 Working on the overall content pages from technical to SEO
05:44 What Webtexttool is all about
09:00 Most important things that relates to your page
09:08 Title tags with headers
10:58 Having a friendly URL
09:15 Making sure the title of your page has the keyword you’re focusing on
14:02 What he learned from Webtexttool
16:11 On Google dwell time
18:21 On the length of your content
21:14 Internal links and outbound links
22:22 Speed of your page
23:14 Responsive design
23:55 Using Google AMP
24:15 Having an SSL certificate
27:52 Making sure to set-up a 301 redirect
18:23 “Longer pages are gonna do better for you.”
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at firstname.lastname@example.org