A Tech Smart Boss is always trying to drive more traffic, drive more leads, and drive more sales. But sometimes, the easy place to mine for new gold is to clean up all the gold you dropped and left behind.
OK, we’re not talking about gold, we’re talking about digital gold, website visitors who give you their email information so you can nurture them into leads. And there’s a lot of things you can do on your website to improve the conversion rate of your existing traffic without spending a penny on new content or traffic.
In this episode, I go over 10 (really about 15) super simple methods to help users convert more often on your website content. And we discuss some of the technology you can use to make it happen.
Topics Discussed (Time Stamped)
03:17 Things to do to improve website conversion
05:17 Boosting a site’s ability to capture email addresses
08:24 Getting exit-intent
12:45 Improving lead magnets
14:27 Giveaways, contests, and quizzes
18:56 Doing the two-step opt-in
20:24 Zeigarnik Effect
21:55 The text on the button
22:54 Social proof
26:22 Not asking for so much information
28:03 Sharing the lead magnet or the landing page
29:24 Putting it on any of Thank You Pages
13:03 “The more lead magnets you have, the more you’re going to collect emails.”
13:34 “The key to getting more email conversions on your lead magnets is it has to be relevant to the article the person is reading.”