Trying to participate in social media these days is like trying to drink water out a fire hydrant. Everyone’s doing it and for the few people out there actually trying to listen, you have a million people screaming “Hey, look at me!”
So if you’re going to do it, you don’t want to do it alone, you need to bring your entire crew with you, and in business, that means your employees (and your extended network of partners, friends, and maybe even family).
Google uses social shares as part of its magic box methods to influence search engine rankings. You want your team to know what amazing content you are publishing, ideally, it helps them offer better services to your customers and informs them on your message. But having them pay attention to your blog doesn’t just happen, you need a process and a system.
In this episode, I go through my process and some tools that I use to get your entire team on board with sharing your business content on social media and becoming aware of your content.
Topics Discussed (Time Stamped)
02:02 Building within your company some sort of employee social media advocacy program 02:25 Why you have to set up programs and procedures or processes so employees can understand that you want them to share your content 04:57 Starting at day one 06:01 Lay out what you would like them to do as well as the reason why 07:06 Using the right incentives 09:08 Making social media posts and blog content accessible to them 12:40 Making people social media savvy 16:21 Measuring 16:52 Doing a baseline