Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not. In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business.
Topics Discussed (Time Stamped)
00:52 Today’s episode is about Segmentation
05:53 What is Segmentation?
06:40 Why you should leverage segmentation into your business
08:50 What segmentation do we recommend
09:50 2 Categories of Segmentation: Leads you know and Anonymous leads
11:02 Capture Personalization data
13:58 Tracking where they are in your deal stage
16:38 Track and capture anything about their social media
17:38 Capture what their interest are
19:17 Capture people’s signals to know what they are interested in
25:22 Lead generating website and content marketing
27:40 What you can do with the unknown leads – Retargeting
32:11 Have a good website analytics
35:17 Custom content snippets