Episode 45: The Intersection of Business and Brand with Social and Political Speech (What Should A Tech Smart Boss Do?)

There used to be a saying that you should never mix business with politics. These days, however, that rule seems to have been thrown out of the window. In this episode, I discuss my thoughts on how businesses are getting pulled into more and more social and political issues, the consequences of that, and what I think a Tech Smart Boss should do or at the very least contingency plan for.  Warning up front, we don’t talk a lot about technology in this episode but you’re also not going to hear yet another person tell you what side of the political argument they are on. My focus on this is to get you thinking about how to handle it should your business be pulled into a controversial discussion.

Topics Discussed (Time Stamped)

02:05 How to handle the socio-political issues from a business perspective
03:24 Social and Political issues that are happening
05:30 The backlash received by Marcus Lemonis due to his political statement
08:00 Some socio-political issues affecting entrepreneurs and businesses
11:30 Business effect on the controversy of not supporting gay marriage
12:27 Private companies can implement punishment against free speech
13:40 Established culture in companies
15:30 Issues as PR stunt
16:35 Your takeaway as business owners and what you need to do in your business today
16:54 Giving back to your local community, etc
18:06 Keep your views and opinion out of the business. Take “personal action”.
22:28 Go all out and do it.
24:20 Tighten up your Employee Handbook and your social media policy in the company

Quotes Worth Sharing

Go back and tighten up your employee handbook. Click To Tweet Free speech does not mean free of consequences. Click To Tweet

Resources Mentioned

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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