Leveraging content marketing strategies is extremely important to a Tech Smart Boss. The best return on investment you can find in your marketing efforts are the leads you get from organic search engine traffic, which basically means Google search engine traffic. But Google is always changing their algorithms and how they decide who gets the top search engine rankings and you want to be as close to the top as possible. In this episode, I discuss the important SEO factors you need to know about for 2018 and how to adjust your content creation so that you can stay at the top and keep getting those leads!
01:49 Take advantage of Content marketing
03:09 What’s going on in 2018 that you need to know about
03:57 How are we getting this traffic?
06:35 Understanding Rankbrain
07:24 Get that ranking but also make sure that your content is quality content.
08:22 What keeps a person on your page longer
10:15 How Google search highlighting answers affects your click through
11:40 How do you write good content
12:36 LSI – Latent Semantic Indexing
14:06 Focus on mobile
14:37 AMP – Accelerated Mobile Pages
15:45 Have SSL on your website
17:01 Video helps improve your ranking
19:36 Embedded video on dwell time
20:48 Voice search
24:05 How many other websites are linking to your page
26:02 You can look at your competitor website
26:35 Backlink analysis
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at firstname.lastname@example.org
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