Episode 95: 7 Email Marketing Metrics You Should Be Monitoring

In Episode 60 of the podcast, I talked about how to use key performance indicators and metrics as levers in your business. One of the things I cautioned about was spending a lot of time tracking vanity metrics.

If you are serious about email marketing, and it is a proven sales channel for your business, there are some key metrics that you should monitor (but not until you have a mature email marketing process).

In this episode, I go over 7 key metrics, how to calculate them, and why they are important. Hopefully, this episode will help you if you are doing a lot of email marketing or trying to grow into email marketing as a channel that moves the needle for your business.

Topics Discussed (Time Stamped)

02:52 Key metrics you should measure in your email marketing
04:07 Different types of email
06:44 Knowing what the outcome of your email is
09:02 7 metrics you should monitor in your email program
09:28 Monitoring your subscriber count
10:25 Growth equation
11:46 Monitoring the unsubscribe rate
12:06 Number of emails sent in a month divided by the number of people who unsubscribed
14:07 List segmentation
14:46 Bounce rate
16:57 What soft and hard bounces are
17:00 Bounce rate formula
18:09 Warm list versus cold list
19:32 The inbox placement test
21:23 The open rate
21:48 Number of unique opens divided by the total numbers of mail sent
24:50 Tracking engagement
26:45 The click-through rate
26:49 Click-through rate formula
28:22 Conversion rate

Quotes Worth Sharing

05:31 “Being an entrepreneur means you want to do 99 things really well.”

30:37 “The importance of email to your organization goes back to your goals.”

26:23 “Track it but don’t pay to much attention.”

Resources Mentioned

Thanks!

Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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