Content Marketing is changing and if you're not on top of the changes you will become as obsolete as an Apple Adapter when they release the next iPhone ?.
Just writing good content, unfortunately, is not good enough anymore. Everyone is doing it and the search engines that used to be promoting you are now competing against you. But there are ways to stay ahead of the curve and still get your message across (and your inbound traffic in).
In this episode, I go over how content marketing is changing and 6 key things that you must do content marketing in the future, so you can create an action plan today, for 2019.
Topics Discussed (Time Stamped)
02:46 6 Things that are changing in the field of content marketing 03:24 Things you need to know getting into 2019 05:49 Voice has taken over search 08:32 Thinking about the questions people are likely to ask 11:27 How video has taken over 11:57 How video SEO is going to be very critical moving forward 12:04 On mobile 15:05 There are certain cause of actions that don't work well on mobile 16:27 Knowing how many people are coming to your site 16:46 On social network platforms becoming the enemy 17:10 On Google referring less people to websites 18:39 On how Facebook is just pay for play 19:58 Creating great or evergreen content 23:00 Seeing what you do from a business perspective 24:05 Retargeting or remarketing is back with a vengeance 26:51 Influencing your marketing 27:22 Social proof is big these days 32:26 Establishing SaaS business 33:06 Running viral campaigns 35:50 Social listening tools
Quotes Worth Sharing
03:56 "Competition is fierce."
05:07 "Change is progressive, slow, and happens over a period of time."