Posts Tagged ‘Hubspot’

Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way)

In this episode, listen to the 5 steps that I took as I migrated my email marketing automation platform, why those steps are important, and which pieces of technology I used to do it.

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🚀 This week’s Tech Smart Boss Cool Tech of the Week -> Make My Persona

Check out all the best of the week in Issue 96 of the Tech Smart Boss Newsletter. We talked about the importance of defining your businesses customer personas in Episode 58 of the podcast. The customer […]

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Episode 79: The Technical Factors You Can Take To Help Increase the Deliverability of Your Emails

These days even if you are a responsible sender of emails, it’s hard to avoid the spam folder.  Between over-aggressive spam gateways and e-mail providers trying to bubble up what they think is an important email or […]

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Episode 58: How To Build Customer Personas That Allows Your Business To Strike The Right Message

We may sound like a broken record, but the key to success is to deliver the right message, at the right time, to the right person.  In this episode, we cover the concept of Customer Personas […]

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Episode 40: The Negatives of Leveraging Cloud and SaaS Technology In Your Business

All I do is talk about the benefits and how you can grow your business better and faster using modern technology.  Well in this episode I’m going to flip the script and talk about the negatives […]

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Straight Talk Review: Pros and Cons of HubSpot CRM

There are a lot of CRM options on the market for small businesses. If you post a question on any social network asking, “What’s the best CRM?”, it’s almost like you’re talking about politics the way […]

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Episode 30: 7 Pieces of Tech You Need to Empower a Remote Workforce

Remote work is becoming the norm in business these days, but there is a right way and a wrong way to do it. In this episode, I discuss the pros and cons of having remote employees and […]

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Episode 27: The SmallBiz Marketing Stack for a Tech Smart Boss

Leveraging technology to scale your brand is a key business strategy of a Tech Smart Boss. Marketing is an area where there is a lot of technology that is affordable, easy to use, and can help […]

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Episode 22: Customer Support Tech Stack (The 8 Things You Need to Deliver Stellar Customer Service)

Delivering excellent Customer Service is a combination of the right people, the right process, and the right technology.  In this episode, we’re going to discuss the 8 key pieces of technology you need to empower your […]

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Episode 21: Benefits of Running a Debt Free Business (And Tips On How To Get There)

Why do most businesses fail? Generally, they run out of cash and in the extreme case their debt gets so large they can no longer service it, so they are forced out of business.  In this […]

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