Posts Tagged ‘Leadpages’

Episode 117: How To Do A/B Testing When You’re A Small Business (The Tech Smart Boss Way)

In this episode, I go over how to approach A/B testing when it’s not your full-time job and you’re not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales.

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Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way)

In this episode, listen to the 5 steps that I took as I migrated my email marketing automation platform, why those steps are important, and which pieces of technology I used to do it.

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Episode 90: 6 Key Steps to Making a Successful Lead Magnet

Just like anything in life, there are some good lead magnets and there are some bad lead magnets.  A good lead magnet is one that produces… leads.  Good lead magnets require some upfront planning and in […]

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75 Pieces of Technology All Tech Smart Bosses Should Have In Their Business Tech Stack

Each week we name a software or service as our Tech Smart Boss Cool Tech of the Week in our newsletter.  Not because they pay us or to put in an affiliate link, but because I […]

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How To Dynamically Personalize Your Website To Supercharge Your Lead Generation Using Unless

If you listen to our podcast (and you should) you will know that we talk about segmentation and personalization in marketing quite a bit. The key to improving your lead conversion is to deliver the right […]

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Episode 51: What to Look for in Webinar Software and Why You Should Be Running Webinars in Your Business

In our past podcasts, we have talked a lot about a content marketing strategy where the focus is to provide value to your customers and potential customers.  One way to deliver that value is in the […]

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💥 This week’s Tech Smart Boss Cool Tech of the Week -> Leadpages

Check out all the best of the week in Issue 53 of the Tech Smart Boss Newsletter. This week our cool tech of the week is Leadpages.  On our podcast, we’ve talked about the importance of […]

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How I Used FieldBook To Set Up A Customer Referral Engine For My Business

One of the most powerful sales tools you have are positive referrals and testimonials by your existing customers. But one of the most challenging things in business is how to ask and collect feedback from your […]

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Episode 41: How To Buy Software For Your Business (The Tech Smart Boss Way)

Most businesses stay in old, outdated business software way too long.  It gets comfortable, it gets too hard to replace, and in many cases, you just don’t spend the time to research what may work better for […]

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Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for […]

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