Posts Tagged ‘Upwork’

Episode 39: How to Get Started With Retargeting Ads (The Tech Smart Boss Way)

Retargeting is one of the most cost effective ways of advertising (with the highest ROI if done correctly). In this episode, we take a deep dive into retargeting advertising. We discuss the what, the why, and […]

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Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for […]

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Episode 37: How I Built My First Online Course For Less Than $500 (and How You Can Too)

I just built my first online course and in this episode, I share the steps I took to plan and execute the effort and the technology I used.  I also talk about how much everything cost […]

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Top Things You Should Know About the Limitations of HubSpot CRM (and Workarounds to Those Issues)

There is a lot of buzz regarding free HubSpot CRM. One of the biggest concerns is that it’s free.  We’ve always been told, you get what you pay for.  I personally feel that if you are […]

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Episode 35: 10 Key Things You Need On Your Website to Generate Leads

Why do you have a website? We say it’s to build credibility, communicate value to your visitors and customers, and to convert visitors into leads. In this episode, we discuss the 10 key elements you need on […]

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Episode 27: The SmallBiz Marketing Stack for a Tech Smart Boss

Leveraging technology to scale your brand is a key business strategy of a Tech Smart Boss. Marketing is an area where there is a lot of technology that is affordable, easy to use, and can help […]

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Episode 14: How to Create High Converting Lead Magnets on Your Content

In part 3 of this 3 part series on content marketing we deep dive into the concept of lead magnets. Check out this episode for what they are, why you should be using them, and lots […]

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