The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 42: 4 Step Process for Delegating Time Consuming Tasks (Like a Tech Smart Boss)

How many times have you said, "I wish I could get this task off my plate but it's easier to do it than teach someone else how to do it?"  If you routinely say that, then this podcast is for you.  I cover my 4 step process for getting those time consuming, but very important, tasks…

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Episode 41: How To Buy Software For Your Business (The Tech Smart Boss Way)

Most businesses stay in old, outdated business software way too long.  It gets comfortable, it gets too hard to replace, and in many cases, you just don't spend the time to research what may work better for your business. In this episode, I go into detail on how to evaluation, research, and buy business software and it…

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Episode 40: The Negatives of Leveraging Cloud and SaaS Technology In Your Business

All I do is talk about the benefits and how you can grow your business better and faster using modern technology.  Well in this episode I'm going to flip the script and talk about the negatives and dangers you could face by relying on cloud and SaaS technology in your business.  This episode is valuable to…

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Episode 39: How to Get Started With Retargeting Ads (The Tech Smart Boss Way)

Retargeting is one of the most cost effective ways of advertising (with the highest ROI if done correctly). In this episode, we take a deep dive into retargeting advertising. We discuss the what, the why, and most importantly how to do it the Tech Smart Boss way. Topics Discussed (Time Stamped) 01:38 Today's episode talks about…

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Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business. Topics Discussed (Time Stamped) 00:52…

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Episode 37: How I Built My First Online Course For Less Than $500 (and How You Can Too)

I just built my first online course and in this episode, I share the steps I took to plan and execute the effort and the technology I used.  I also talk about how much everything cost me and you'll be amazed at how you can also put together a digital product on a budget. I put…

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Episode 36: 9 Key Pieces of Tech You Need To Have a Lead Generating Website

In episode 35 we talked about the key things you needed on your website, in this episode we're going to talk about the technology that can help you create and manage it affordably and like a Tech Smart Boss.  We cover 9 key pieces of technology you need to create a lead generating website for your business. Topics…

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Episode 35: 10 Key Things You Need On Your Website to Generate Leads

Why do you have a website? We say it's to build credibility, communicate value to your visitors and customers, and to convert visitors into leads. In this episode, we discuss the 10 key elements you need on your website to meet those 3 goals and to develop a lead generating website for your business. Be sure to…

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Episode 34: 11 Tips to Deliver an Exceptional Demo of Your Product or Service (The Tech Smart Boss Way)

Nothing kills a good opportunity faster than a horrible, boring demo of your business products or services.  In this episode, I give you my 11 best tips on how to deliver an exceptional experience for your customers so that your products and services can shine.  This episode is more about people and process than technology. Topics…

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Episode 33: 5 Essential Features You Must Have In Your Small Business CRM

My philosophy is that even if you are a soloprenuer, you need to use a CRM.  And as you grow, and develop a sales team,  the CRM should act like a hub for your entire organization, with spokes into your marketing, accounting, and operations teams.  In this episode, I cover the 5 key essential features you need…

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