The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 51: What to Look for in Webinar Software and Why You Should Be Running Webinars in Your Business

In our past podcasts, we have talked a lot about a content marketing strategy where the focus is to provide value to your customers and potential customers.  One way to deliver that value is in the form of education, teaching them about topics in your industry and about your products and services.  One of the best…

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Episode 50: Recap Show! (A Podcast Table of Contents for the Last 24 Episodes)

Can you believe how fast time flies?  We are up to episode 50!!!!  I thought it was a good time to take a look back since our last recap show in Episode 25 and see what topics areas we have covered since then and give you a breakdown of what episodes to listen to in what…

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Episode 49: 9 Key Features You Need in Live Website Chat Software (And How To Best Benefit From It)

These days chat tools are a dime a dozen. But surprisingly a lot of businesses still don't support chat on their website.  In this episode, I give you a lot of chat tools to consider and the 5 must haves and 4 nice to haves to help with your selection.  But more importantly, I discuss how…

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Episode 48: How to Scale and Automate Your Business (Without Losing the Human Touch)

A large part of being a Tech Smart Boss is being able to use technology to scale and grow your business in ways that have been limited to only big businesses in the past. But we don't want to emulate everything that big businesses do because we all get those impersonal and wrongly delivered messages that…

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Episode 47: How to Leverage Lead and Customer Data Enrichment to Improve Your Small Business Marketing

In a couple of the last episodes, we talked about the importance of lead and customer segmentation, so that you can target people with the right message at the right stage. There are services out there that allow you to enrich the data you have on your leads and customers to get even more sophisticated in…

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Episode 46: Lifetime Software Deals: The Benefits and Dangers for a Tech Smart Boss

I've talked about some of the lifetime software deals that I've purchased in the past but I've never given you the details on what lifetime software deals are all about.  In this episode, I let you know what they are, where you can find them, why vendors might do them, and how sometimes they can be…

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Episode 45: The Intersection of Business and Brand with Social and Political Speech (What Should A Tech Smart Boss Do?)

There used to be a saying that you should never mix business with politics. These days, however, that rule seems to have been thrown out of the window. In this episode, I discuss my thoughts on how businesses are getting pulled into more and more social and political issues, the consequences of that, and what I…

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Episode 44: Top 3 Ways You Can Implement SSL On Your Website (And Keep Your Brand Safe From Google Penalties)

Starting Oct 2017, Google is going to start warning website visitors when websites are not secure. If you don't have your website protected by SSL, you will start to lose conversion, brand credibility, and traffic. In this episode, I cover the 3 top ways to set up SSL on your website and the pros and cons…

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Episode 43: How to Pre-Market and Build an Email List Before You Even Have A Product

Everyone knows that build it and they will come doesn't really work in today's noisy business environment. The smart thing is to have an interested set of potential customers during your pre-launch so you can get some traction right away with your new product or service. For those of us who bootstrap, it's the most viable…

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Episode 42: 4 Step Process for Delegating Time Consuming Tasks (Like a Tech Smart Boss)

How many times have you said, "I wish I could get this task off my plate but it's easier to do it than teach someone else how to do it?"  If you routinely say that, then this podcast is for you.  I cover my 4 step process for getting those time consuming, but very important, tasks…

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