The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 119: 7 Types of Software Your Sales Team Needs In Their Tech Stack

It's been a while since I did a tech stack podcast, so since I've been using some new tools in my sales toolkit, I wanted to do a refresh episode. As with anything, a tech stack depends greatly on the type of business you're in. And in this case, what you're selling. I go over a…

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Episode 118: 8 Tips To Take Your Customer Support From Good To Great

We talk a lot about providing excellent customer support on the Tech Smart Boss podcast. It's something that should just be the standard for business, but unfortunately, for most organizations, they fall short. In this episode, I go over 8 things that you should be doing from a technology and process perspective to deliver great customer…

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Episode 117: How To Do A/B Testing When You're A Small Business (The Tech Smart Boss Way)

A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn't. This applies to our websites as well, but doing A/B testing can require a PhD in mathematics if you do it the way some want you to. As a small business, you probably don't have the traffic…

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Episode 116: How To Write A Case Study For Your Business (When Your Customer Won't Go On The Record)

Case studies are excellent mid and bottom of the funnel evergreen content. Your potential customers may be ready to buy your product or service, they just need a little extra justification to pull the trigger. Seeing a case study that resonates with them can close the deal. But depending on your industry, it may be difficult…

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Episode 115: How To Outsource Your Content Writing (And Avoid The Pitfalls)

We always talk about content marketing on the podcast and how it's typically going to be the best ROI for any bootstrapped business in terms of getting qualified leads. However, content marketing takes time, and to do it correctly takes even more time. And time is not something that a Tech Smart Boss has a lot…

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Episode 114: How To Align Your Sales and Support Organizations

Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like and don't like about your product or service, key personnel changes in the users of your product…

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Episode 113: 5 Things To Do To Increase Your Content Dwell Time (And Your Search Engine Rankings)

One of the signals that Google uses to rank web pages is how long a person stays on that page before popping back into Google to search for the same thing. It's a metric called "Dwell Time." It's an important thing to increase on your website content, not just for Google, but to keep people on…

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Episode 112: 7 Cognitive Biases That All Entrepreneurs Should Be Aware Of

As humans, we all have cognitive biases. Many were developed to help us survive way back in the caveman days, but can be quite destructive for an entrepreneur. In this episode, I discuss 7 cognitive biases that I have researched and identified in myself over the past 19 years of being an entrepreneur. And I discuss…

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Episode 111: The What and How of the 5 Whys Process (Root Cause Analysis)

Anyone with kids can appreciate the effectiveness of asking why over and over again until the response is "Because I said so" or "Because God made it that way." Well in business, it turns out asking why 5 times, leads to a great root cause analysis method. And it applies to more than just troubleshooting manufacturing…

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Episode 110: 8 Key Search Engine Optimization (SEO) Metrics to Monitor

I've been talking a lot of about content and inbound marketing and how important search engine optimization or SEO is. It's one thing to have great content, but you also have to make sure you're putting your best foot forward with the search engines, to get them to recommend your content to their user and their…

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