The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 114: How To Align Your Sales and Support Organizations

Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like and don't like about your product or service, key personnel changes in the users of your product…

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Episode 113: 5 Things To Do To Increase Your Content Dwell Time (And Your Search Engine Rankings)

One of the signals that Google uses to rank web pages is how long a person stays on that page before popping back into Google to search for the same thing. It's a metric called "Dwell Time." It's an important thing to increase on your website content, not just for Google, but to keep people on…

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Episode 112: 7 Cognitive Biases That All Entrepreneurs Should Be Aware Of

As humans, we all have cognitive biases. Many were developed to help us survive way back in the caveman days, but can be quite destructive for an entrepreneur. In this episode, I discuss 7 cognitive biases that I have researched and identified in myself over the past 19 years of being an entrepreneur. And I discuss…

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Episode 111: The What and How of the 5 Whys Process (Root Cause Analysis)

Anyone with kids can appreciate the effectiveness of asking why over and over again until the response is "Because I said so" or "Because God made it that way." Well in business, it turns out asking why 5 times, leads to a great root cause analysis method. And it applies to more than just troubleshooting manufacturing…

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Episode 110: 8 Key Search Engine Optimization (SEO) Metrics to Monitor

I've been talking a lot of about content and inbound marketing and how important search engine optimization or SEO is. It's one thing to have great content, but you also have to make sure you're putting your best foot forward with the search engines, to get them to recommend your content to their user and their…

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Episode 109: 6 Types of Bottom of the Funnel Content Your Business Should Have

We talk a lot about the sales funnel on the Tech Smart Boss podcast. As we said in Episode 35, your website should be a lead generating engine for your business. And part of that lead generation is to take your buyer through a journey. They start in the top of the funnel, or awareness stage.…

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Episode 108: 14 Key Things To Do To Optimize Your Content for SEO (The Tech Smart Boss Way)

I always talk about how important it is to write great content as part of an inbound marketing strategy. You want to write content that answers questions that people are asking so that search engines like Google can send them your way. But an equally important part of the equation is to structure your content so…

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Episode 107: How To Determine If Live Chat or Chatbots Are Best For Your Business

Over the past 2 years, I've made a complete reversal on the adoption of Chatbots. Back in Episode 49 of the podcast, I was all for Live Chat. And recently, in Episode 97, I went full blown Skynet, and sang the praises of the Chatbot. But I never really gave a full explanation of why I…

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Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way)

Over the past 2 years, I've talked on the podcast a lot about content marketing, segmentation, customer personas, email deliverability, and automation. But I've never pulled it all together into an actionable task list of how to set up an email marketing automation too to bring it all together, until this episode. I just recently switched…

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Episode 105: Why You Should Use Social Proof On Your Website (And How To Do It)

I haven't always been a fan of social proof widgets on a website, in fact, I'm a recent convert to the concept. In this episode, I discuss why I didn't like them and what changed my mind. In fact, I've come to the conclusion that they are a nice addition to your website to generate desired…

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