The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 46: Lifetime Software Deals: The Benefits and Dangers for a Tech Smart Boss

I've talked about some of the lifetime software deals that I've purchased in the past but I've never given you the details on what lifetime software deals are all about.  In this episode, I let you know what they are, where you can find them, why vendors might do them, and how sometimes they can be…

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Episode 45: The Intersection of Business and Brand with Social and Political Speech (What Should A Tech Smart Boss Do?)

There used to be a saying that you should never mix business with politics. These days, however, that rule seems to have been thrown out of the window. In this episode, I discuss my thoughts on how businesses are getting pulled into more and more social and political issues, the consequences of that, and what I…

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Episode 44: Top 3 Ways You Can Implement SSL On Your Website (And Keep Your Brand Safe From Google Penalties)

Starting Oct 2017, Google is going to start warning website visitors when websites are not secure. If you don't have your website protected by SSL, you will start to lose conversion, brand credibility, and traffic. In this episode, I cover the 3 top ways to set up SSL on your website and the pros and cons…

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Episode 43: How to Pre-Market and Build an Email List Before You Even Have A Product

Everyone knows that build it and they will come doesn't really work in today's noisy business environment. The smart thing is to have an interested set of potential customers during your pre-launch so you can get some traction right away with your new product or service. For those of us who bootstrap, it's the most viable…

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Episode 42: 4 Step Process for Delegating Time Consuming Tasks (Like a Tech Smart Boss)

How many times have you said, "I wish I could get this task off my plate but it's easier to do it than teach someone else how to do it?"  If you routinely say that, then this podcast is for you.  I cover my 4 step process for getting those time consuming, but very important, tasks…

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Episode 41: How To Buy Software For Your Business (The Tech Smart Boss Way)

Most businesses stay in old, outdated business software way too long.  It gets comfortable, it gets too hard to replace, and in many cases, you just don't spend the time to research what may work better for your business. In this episode, I go into detail on how to evaluation, research, and buy business software and it…

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Episode 40: The Negatives of Leveraging Cloud and SaaS Technology In Your Business

All I do is talk about the benefits and how you can grow your business better and faster using modern technology.  Well in this episode I'm going to flip the script and talk about the negatives and dangers you could face by relying on cloud and SaaS technology in your business.  This episode is valuable to…

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Episode 39: How to Get Started With Retargeting Ads (The Tech Smart Boss Way)

Retargeting is one of the most cost effective ways of advertising (with the highest ROI if done correctly). In this episode, we take a deep dive into retargeting advertising. We discuss the what, the why, and most importantly how to do it the Tech Smart Boss way. Topics Discussed (Time Stamped) 01:38 Today's episode talks about…

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Episode 38: How to Set Up A Framework for Marketing Segmentation (The Tech Smart Boss Way)

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business. Topics Discussed (Time Stamped) 00:52…

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Episode 37: How I Built My First Online Course For Less Than $500 (and How You Can Too)

I just built my first online course and in this episode, I share the steps I took to plan and execute the effort and the technology I used.  I also talk about how much everything cost me and you'll be amazed at how you can also put together a digital product on a budget. I put…

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