The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 93: 5 Step Checklist to Know If You Need A Website Redesign

There's a lot of bad websites on the Internet. And I'm not just talking about design (although that's a big reason). I'm talking about websites that are not delivering for the businesses that they belong to. Not delivering leads, not delivering credibility, not delivering value to the customers and potential customers who visit them. You may…

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Episode 92: 5 Keys To Managing Your Business Expenses (The Tech Smart Boss Way)

Many entrepreneurs focus so much on top-line growth (increasing sales revenue) that they fail to miss a major factor in long-term success, keeping gripes on the bottom line (expenses). Unless you are Uber, you really need to manage your business expenses tightly. Cash(flow) rules everything around me (C.R.E.A.M.) is the bootstrapped entrepreneurs mantra (shout out to…

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Episode 91: How To Protect Your Business From Embarrassing Hacks (Both Internal and External)

These days hacks are so frequent, anything that happens, even unintentional bad judgment tweets, is just explained by, "Oh I was hacked."  But when it comes to your business and your brand, it's not that simple.  A hack can end you or critically injure your business.  And in many cases, it's not just an outside hacker that is looking…

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Episode 90: 6 Key Steps to Making a Successful Lead Magnet

Just like anything in life, there are some good lead magnets and there are some bad lead magnets.  A good lead magnet is one that produces... leads.  Good lead magnets require some upfront planning and in this episode, I go over 6 key things you must do in order to create good, converting lead magnets.   Topics…

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Episode 89: 7 Step Process to Doing Your Best SWOT Analysis

Some of the keys to being a great entrepreneur (other than being a Tech savvy, Tech Smart Boss) is having a great decision-making process, building a culture where everyone's opinion matters, and always questioning assumptions.  A great way to accomplish all of these is being very adept at using the SWOT process.    SWOT stands for…

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Episode 88: 7 Steps to Making a Great Customer (or Prospect) Feedback Survey

Getting feedback from your customers and leads are critical to improving your business.  But everybody is busy these days, so no one has time for your long boring survey asking a million questions.  You have to be strategic, and use the latest survey technology and techniques, and then have a plan for how you want to use…

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Episode 87: 6 Ways To Improve The Onboarding Process For Your Software Or Service

Sometimes we focus so much on customer acquisition, we miss the low hanging fruit of ensuring the customers we win have an amazing experience and transition to ambassadors for our product or service.  Even worse,  if you offer a trial of your software and hope to convert them to paying customers,  messing up on your onboarding…

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Episode 86: What is Artificial Technology and How It Is Going to Affect Your Business

Artificial Intelligence is something we see a lot in sci-fi movies about the benefits and most of the time, the dangers, of the future when AI becomes a reality, takes over, and kills all humans.  Well, the truth is,  artificial intelligence is not just something in the future, but it's the present and it's already a real impact…

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Episode 85: My 4 Factor Task Prioritization System (So You Can Get Things Done, Faster and Better)

Sometimes things can be a little overwhelming as an entrepreneur.  Things that you have to get done come at you fast and furiously.  And sometimes you just get in a rut and don't want to do anything,  especially when there are a lot of more fun things you could be doing, such as summer vacations. In…

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Episode 84: The 3 Biggest Leaks in Your Sales Funnel (And How To Plug Them)

As a Tech Smart Boss, we're always working on improving our sales funnel (at least you should be).  But there are so many different ways to improve a sales funnel you have to be strategic in where you spend your time.  Typically, most businesses have a leak or are losing leads, in one of three areas. In…

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