The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 123: How To Use Scrum and Agile Methodology For Non Tech Projects (The Tech Smart Boss Way)

We're all about productivity and getting stuff done as a Tech Smart Boss. Finding that perfect blend of great business process and do it yourself technology to grow your business is what we're all about. To that extent, I'm a big believer that as a small business, you must embrace your strengths, and part of that…

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Episode 122: 8 Essential Components of a Landing Page (The Tech Smart Boss Way)

We talk a lot about content marketing, inbound marketing, lead magnets, search engine optimization, and all the things that enable you to drive leads from your website straight into your sales queue. But we've never gone deep into one of the most important pieces of the puzzle, your landing page. Without a successful landing page, you…

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Episode 121: 9 Customer Service Metrics a Tech Smart Boss Should Track

If you listen to the podcast, you know there are 2 things I am really passionate about, great customer support and metrics. Not just any metrics, but metrics you can use to make a difference in your business. So you know I was excited to combine both topics in the same episode. In this episode, I…

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Episode 120: What Is A Kanban Board (And How Does A Tech Smart Boss Use Them)

You may not know it, but odds are that you are using the Kanban project management methodology every day. In all areas of your business; sales, marketing, operations, development, and even in your own personal task management. It's a pretty simple concept, but when you combine the ability to have attributes like stages, priorities, assignees, time…

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Episode 119: 7 Types of Software Your Sales Team Needs In Their Tech Stack

It's been a while since I did a tech stack podcast, so since I've been using some new tools in my sales toolkit, I wanted to do a refresh episode. As with anything, a tech stack depends greatly on the type of business you're in. And in this case, what you're selling. I go over a…

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Episode 118: 8 Tips To Take Your Customer Support From Good To Great

We talk a lot about providing excellent customer support on the Tech Smart Boss podcast. It's something that should just be the standard for business, but unfortunately, for most organizations, they fall short. In this episode, I go over 8 things that you should be doing from a technology and process perspective to deliver great customer…

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Episode 117: How To Do A/B Testing When You're A Small Business (The Tech Smart Boss Way)

A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn't. This applies to our websites as well, but doing A/B testing can require a PhD in mathematics if you do it the way some want you to. As a small business, you probably don't have the traffic…

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Episode 116: How To Write A Case Study For Your Business (When Your Customer Won't Go On The Record)

Case studies are excellent mid and bottom of the funnel evergreen content. Your potential customers may be ready to buy your product or service, they just need a little extra justification to pull the trigger. Seeing a case study that resonates with them can close the deal. But depending on your industry, it may be difficult…

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Episode 115: How To Outsource Your Content Writing (And Avoid The Pitfalls)

We always talk about content marketing on the podcast and how it's typically going to be the best ROI for any bootstrapped business in terms of getting qualified leads. However, content marketing takes time, and to do it correctly takes even more time. And time is not something that a Tech Smart Boss has a lot…

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Episode 114: How To Align Your Sales and Support Organizations

Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like and don't like about your product or service, key personnel changes in the users of your product…

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