The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 110: 8 Key Search Engine Optimization (SEO) Metrics to Monitor

I've been talking a lot of about content and inbound marketing and how important search engine optimization or SEO is. It's one thing to have great content, but you also have to make sure you're putting your best foot forward with the search engines, to get them to recommend your content to their user and their…

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Episode 109: 6 Types of Bottom of the Funnel Content Your Business Should Have

We talk a lot about the sales funnel on the Tech Smart Boss podcast. As we said in Episode 35, your website should be a lead generating engine for your business. And part of that lead generation is to take your buyer through a journey. They start in the top of the funnel, or awareness stage.…

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Episode 108: 14 Key Things To Do To Optimize Your Content for SEO (The Tech Smart Boss Way)

I always talk about how important it is to write great content as part of an inbound marketing strategy. You want to write content that answers questions that people are asking so that search engines like Google can send them your way. But an equally important part of the equation is to structure your content so…

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Episode 107: How To Determine If Live Chat or Chatbots Are Best For Your Business

Over the past 2 years, I've made a complete reversal on the adoption of Chatbots. Back in Episode 49 of the podcast, I was all for Live Chat. And recently, in Episode 97, I went full blown Skynet, and sang the praises of the Chatbot. But I never really gave a full explanation of why I…

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Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way)

Over the past 2 years, I've talked on the podcast a lot about content marketing, segmentation, customer personas, email deliverability, and automation. But I've never pulled it all together into an actionable task list of how to set up an email marketing automation too to bring it all together, until this episode. I just recently switched…

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Episode 105: Why You Should Use Social Proof On Your Website (And How To Do It)

I haven't always been a fan of social proof widgets on a website, in fact, I'm a recent convert to the concept. In this episode, I discuss why I didn't like them and what changed my mind. In fact, I've come to the conclusion that they are a nice addition to your website to generate desired…

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Episode 104: 7 Tips To Be Your Best As A Remote Worker (The Tech Smart Boss Way)

Everyone these days seem to want, even demand, a work from home position. And I've talked in the past about my company, as well as many others, are 100% remote work companies. There are pros and cons to remote work, and I cover some of those in this episode, but if you are working remotely the…

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Episode 103: 7 End of Year Activities You Should Be Doing In Your Business Right Now

It's hard to believe it's the end of the year already. It seems like just yesterday we were talking about planning for 2018, and now 2019 is basically about to steamroll us. More than just planning for the new year, there are a lot of key things an entrepreneur should be doing to wrap up a…

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Episode 102: How To Structure Your Job Offer Letter Template (The Tech Smart Boss Way)

It's so easy when you're hiring your first (or 100th) employee just to do a quick Internet search and grab a job offer letter template and quickly hit the send button. But if you do that, you're missing a real opportunity to set the right impression for your potential hire, and in a competitive environment, you…

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Episode 101: Special 100th Episode; Listeners Ask Me Anything (Part 2)

In this episode, we continue with part 2 of your questions as part of our 100th episode, ask me anything. We wrap up 5 more questions submitted by our listeners and talk about topics that I hope will provide value to all Tech Smart Bosses. Enjoy and thanks for supporting us on our first 100 episodes…

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