The Tech Smart Boss Podcast - Leverage Technology to Grow Business on a DIY Budget

Episode 37: How I Built My First Online Course For Less Than $500 (and How You Can Too)

I just built my first online course and in this episode, I share the steps I took to plan and execute the effort and the technology I used.  I also talk about how much everything cost me and you'll be amazed at how you can also put together a digital product on a budget. I put…

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Episode 36: 9 Key Pieces of Tech You Need To Have a Lead Generating Website

In episode 35 we talked about the key things you needed on your website, in this episode we're going to talk about the technology that can help you create and manage it affordably and like a Tech Smart Boss.  We cover 9 key pieces of technology you need to create a lead generating website for your business. Topics…

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Episode 35: 10 Key Things You Need On Your Website to Generate Leads

Why do you have a website? We say it's to build credibility, communicate value to your visitors and customers, and to convert visitors into leads. In this episode, we discuss the 10 key elements you need on your website to meet those 3 goals and to develop a lead generating website for your business. Be sure to…

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Episode 34: 11 Tips to Deliver an Exceptional Demo of Your Product or Service (The Tech Smart Boss Way)

Nothing kills a good opportunity faster than a horrible, boring demo of your business products or services.  In this episode, I give you my 11 best tips on how to deliver an exceptional experience for your customers so that your products and services can shine.  This episode is more about people and process than technology. Topics…

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Episode 33: 5 Essential Features You Must Have In Your Small Business CRM

My philosophy is that even if you are a soloprenuer, you need to use a CRM.  And as you grow, and develop a sales team,  the CRM should act like a hub for your entire organization, with spokes into your marketing, accounting, and operations teams.  In this episode, I cover the 5 key essential features you need…

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Episode 32: How To Nail Down the Focus of Your Business the Tech Smart Boss Way

As an entrepreneur, I'm sure you have lots of ideas and if you're anything like me, you probably try to do them all at the same time.  After 18 years I've learned that tends to only make the good ideas less effective and drains your money and time with the bad ideas.  In this episode, I…

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Episode 31: 9 Tips to Get the Best Web Domain for Your Business or Brand

It's harder than ever to get the web domain that you want these days. All the good ones seem taken. But when it comes to marketing your business or brand, having the perfect web domain is more important than ever.  In this episode, I lay out my 9 tips on how to get a great web…

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Episode 30: 7 Pieces of Tech You Need to Empower a Remote Workforce

Remote work is becoming the norm in business these days, but there is a right way and a wrong way to do it. In this episode, I discuss the pros and cons of having remote employees and cover 7 essential pieces of technology you need to make it work properly.   Topics Discussed (Time Stamped) 02:07 The…

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Episode 29: How To Set Up An Indirect Sales Channel For Your Business

Channel partnerships are changing these days. The models that worked in the past for large businesses are failing and smaller, more agile companies have the opportunity to grow their business by coming out with more innovative programs for channel partners. In this episode, we cover if an indirect sales model is right for your business and how…

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Episode 28: How to Generate Leads using Outbound Emails (The Tech Smart Boss Way)

Everybody hates spam and unsolicited emails, but outbound email can be a really good way to generate leads for your business IF you do it the right way.  In this episode, we cover some of the technical pre-requisites,  how to target your leads, and how to construct an email that comes across as authentic and transparent.…

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